01.18.10 ~ International Watch at the first Geneva Time Exhibition
Posted by Silvio Del Monaco
From January 17-22, 2010, more than 40 watch brands will display their latest collections at the first-ever Geneva Time Exhibition (GTE): a unique opportunity for all watch industry professionals to discover the exceptional creativity of the new watchmaking generation.
For a number of years, independent watchmaking brands have been looking to pool their forces at international exhibitions with a view to attacking new markets. Now, the Geneva Time Exhibition, designed with the firms' budgetary constraints in mind, replies to the crisis by offering them optimum conditions to seize the new financial opportunities that are opening up across the world today.
GTE provides a platform for an economic sector with immense creative potential. As independent watchmakers strive to give fresh impetus to endangered craftsmanship, they are offering a host of bold, ingenious solutions designed to refresh the image of traditional watchmaking. The result is an array of contemporary, classical or totally revolutionary timepieces.
International Watch will be at this event and will report regularly on its discoveries at the GTE and of course at the SIHH. Stay tuned to the International Watch website, Twitter feed and Facebook page for details and announcements,
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