iW Magazine


In 2000, watchmaker and Bernhard Lederer began the BLU brand. His creativity and talent for creating highly complicated mechanisms earned the company a place in the haute horlogerie community. Lederer describes his art as more than technical expertise. “I always try to go to the very depth of its origins, going where no one has gone before. The new idea should provoke my curiosity and give my creative instinct a challenge.”

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