NFW is a small company driven by an unwavering dedication to high ideals and satisfied customers and fueled by an inspiration to create exquisite timepieces. NFW founder and designer George Fox spent many years in marketing and design in the watch industry where he developed a passion to create watches based on classic elements of design amplified with attitude and sophistication. NFW’s reputation is built on a passion for excellence and unparalleled customer service. Fox’s hands-on approach keeps the company grounded in its roots while always progressing forward. NFW continues to launch new watch designs and grow a loyal and passionate fan base, known as “The NFW Family.”
For 25 years, International Watch has been the definitive authority for all watch-related matters, providing in-depth reports on all aspects of horology, from established Swiss watchmaking firms to independent houses of horology, product reviews, technical stories, wrist trends, the unique culture of collectors, and more.