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Madison Avenue Watch Week Begins

Watch enthusiasts who are in New York City this week are invited to stop in to see the latest timepieces, listen to horological presentations and view artisans at work during the seventh annual Madison Avenue Watch Week, underway today through Saturday, May 13.

Thirteen boutiques have opened their doors for a week of special events and demonstrations, and many will showcase new watches seen previously only at Baselworld or the Salon International de la Haute Horlogerie in Switzerland.

The Madison Avenue Business Improvement District is hosting a 10 am Watch Walk to the thirteen participating watch boutiques on Tuesday and Wednesday this week. Participating watch boutiques include A. Lange & Söhne, Asprey, Chopard, David Yurman, De Beers, Djula, F.P. Journe, Georg Jensen, Hublot, Jaeger-LeCoultre, Montblanc, Panerai, Vacheron Constantin. In addition, the Manhattan-based School for Visual Arts (SVA) has created "A Moment in Time" public art installation featuring sixteen six-foot watch sculptures commemorating specific moments in time.

Visit www.madisonavenuewatchweek.com for more details and to register to participate in the walks and events or to schedule individual appointments with participating brands. There may even be free champagne to sip at certain events, though you’ll need to RSVP first.

Madison Avenue Watch Week is presented by the Madison Avenue Business Improvement District (BID), sponsored by The Wall Street Journal and supported by the Horological Society of New York.

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