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Formex Adds Element–with Options

Formex has launched its new flagship model, Element, a very sporty 46mm automatic chronograph offered in two primary options: Element Full Steel and Element Ceramic Bezel, each available with a black or white dial and with one of four case-bezel combinations. And as a direct-to-consumer watch company, Formex lets each buyer take a look at how any options might look via a web-based ‘Try-On App.” All models are available with a choice of leather straps.

It was a year ago that this Swiss brand re-organized itself as an online-only watch company. Founded in 1998, Formex has long been known as a maker of sports watches, and is particularly associated with its patented Case Suspension System created to protect the watch’s movement from heavy impacts. Formex explains that the system also makes the watch a bit more comfortable on the wrist by adapting to the wearer’s movements.

On the dial of the new Element, the chronograph function is quite clear with hints of red; a 60-second scale on the flange emphasizes Formex’s origins as maker of sports watches. On the ceramic models, the deep black ceramic bezel is made of zirconium oxide, a high-tech ceramic that is approximately seven times harder, but two thirds lighter than steel.

Formex explains to produce the ceramic bezel, a special powder is pressed at 1,550 bar and heated up to 1,550°C. This makes the bezel virtually impervious to scratches. Four CNC milling and grinding operations are executed to reach the final shape. The vertical satin finish on top and the mirror polish on the side of the bezel are achieved by using diamond-studded finishing tools

The Element can be worn on either a black or brown leather crocodile-embossed strap with stitching of the same color or a black oiled leather strap with white stitching, both made of Italian calf-leather. Another distinguishing feature is the lightweight folding clasp made of carbon fiber composite and a stainless-steel cover. This clasp has an easy-to-use (and patented) fine-adjustment.

An ETA 7750 automatic chronograph, visible through the caseback, powers each Element. Formex allows potential buyers to choose from a selection of strap options and to try on the new watch virtually using its Formex TryOn App. You’ll find all models, specs and prices at https://www.formexwatch.com/en/product-category/watch/element-en/.

Prices: $1,290 (all steel) and $1,490 (ceramic bezel)

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