TAG Heuer this week releases two new chronographs to celebrate its recently announced partnership with British luxury carmaker Aston Martin and its Aston Martin Racing division. The carmaker’s racing division previously partnered with Jaeger-LeCoultre to create a long-running series of dual-branded timepieces.
One of the debut models in this new partnership, the Carrera Heuer 01 Aston Martin chronograph, utilizes the firm’s Heuer 01 automatic caliber, while the other debut, the Formula 1 Aston Martin, features a quartz chronograph.
The 45mm automatic watch wears its Aston Martin partnership directly on its dial, where you’ll find the Aston Martin logo on the ongoing seconds indicator. Even more visible is the Aston Martin hexagonal grille pattern, straight from the firm’s Vantage, which TAG Heuer utilizes here to great effect. The holes in the grille allow the wearer to spy the Caliber 01 automatic movement.
Similarly, TAG Heuer has also designed the watch’s steel case to recall elements of the Aston Martin story. Lines along the sides of the case are meant to evoke speed, a racetrack and an automotive piston. Equally visible are the lugs, which are designed to echo Aston Martin's bodywork.
The second model is a 43mm TAG Heuer Formula 1 chronograph with a notched steel bezel and an aluminum ring with tachymeter.
The indexes, seconds hand and the Aston Martin logo are colored lime to match Aston Martin Racing's own shade.
The watch comes with a black leather strap–a first for the TAG Heuer Formula 1 collection. Both new watches will be available in July. Prices: $6,550 (Heuer 01) and $1,550 (Formula 1).
Specifications – TAG Heuer Carrera Heuer 01 Aston Martin
Movement: Calibre Heuer 01 Automatic
Case: 45 mm diameter steel with special parallel lines pattern, ceramic black brushed tachymeter bezel with Aston Martin engraving, bevelled, domed sapphire crystal with double anti-reflective treatment, black steel rubber crown, steel push buttons, black PVD steel screwed sapphire case back with special engraving, steel lugs with special carved construction, water resistant to 100 meters.
Dial: Black opalin with honeycomb pattern, black flange with 60 seconds scale, three counters: rhodium plated “azurage” minute chronograph at 12H and hour chronograph at 6H, and black opalin permanent second indicator with Aston Martin logo Rhodium plated hour and minute hands and polished facetted applied indexes with white Superluminova, rhodium plated red lacquered central hand, rhodium plated polished TAG Heuer applied logo
Bracelet: Matte black rubber / leather strap with special embossing, steel folding clasp with double safety push-buttons and TAG Heuer shield
TAG Heuer Formula 1 Aston Martin
Case: 43mm steel, aluminum and black matte tachymeter bezel with Aston Martin Racing lettering, flat sapphire crystal, polished steel crown, push buttons, steel screw-down case back with special engraving “ASTON MARTIN SPECIAL EDITION” and Aston Martin Racing logo, steel brushed lugs, water resistant to 200 meters
Dial: Black opalin with black flange with lime essence and grey 60 seconds scale, 3 black “azurage” counters with black gold-plated polished hand: permanent second indicator at 3H, 1/10th second chronograph with Aston Martin lime essence logo at 6H and minute chronograph at 9H, black gold-plated polished hour and minute hands and indexes with grey SuperLuminova, lime lacquered central hand, grey TAG Heuer logo, angled date
Bracelet: Matte black leather strap with lime essence stitching and special embossing, brushed steel pin buckle and TAG Heuer logo