iW Magazine
Featured News

Detroit’s Newest Diver

Founded in 2013 by Amy & Patrick Ayoub, Detroit Watch Company is celebrating its sixth anniversary this year with its carefully considered take on the diver’s watch.

From the first glance you can tell that the result, the Detroit 1701 Pontchartrain Great Lakes Edition Diver, is not your typical tool watch vying to be simply the toughest timepiece on the block. Rather, the Detroit version of this watch type is much more a “gentleman’s diver” if you will. Yes, it has a 300-meter water resistance rating for its 43mm stainless steel housing, and yes it even integrates a helium release valve into the case.

But while this inspired design may occasionally take a dip in the pool, I’m not sure how many divers will want to take it into harm’s way on an actual dive.

Upon closer inspection the deft touch of experienced designers reveals itself. Not by a radical in-your-face design mind you, but rather in the subtle cues that come together to create the whole.

This is technically a diver type, but the deeper appeal of this watch is in the refinement and attention to detail. A touch of color here, elegantly beveled bezels there, and an overarching allusion to the history of the Detroit region come together in what might be best called a “dress diver” that will look as good under a cuff as under water.

Blue or black uni-directional ceramic bezels encompass sapphire crystals and nicely match the SuperLuminova-enhanced markers and hands. Inside the case beats an ETA 2892A2, or the ETA 2893-2 for the GMT version.

You can choose from an extendable stainless steel bracelet, or a woven sailcloth strap for a more casual look. Prices range from $1,400-$1,600 for these bathing beauties.

iW InsideriW Insider brings you news and new watches from new and well-known brands each week.
Sign up now to keep “watching.”
There was a problem. Please try again.
Thank you!