TAG Heuer’s yearlong fiftieth anniversary celebration of its square-cased Monaco concludes this week as the watchmaker debuts the final timepiece in a series of five limited-edition Monaco watches. In addition, TAG Heuer has placed a one-of-a-kind restored and decorated 1969 Monaco into a charity auction to benefit the United Way of New York City.
The final collection within the five-watch commemorative Monaco series borrows from the design codes and trends from the past ten years. You may recall that the previous four pieces included Monacos designed to echo styles consistent with each of the previous decades since the watch’s 1969 debut.
This latest design exhibits what the brand terms the “sleek design of luxurious everyday objects.” The watch’s dial is indeed minimalist gray/black with a sunray pattern set with black-gold-plated indexes. The rhodium-plated subdials also feature a sunray effect. The interesting sandblasted steel case sets itself apart from the polished cases we’ve seen in the earlier Monaco anniversary editions, successfully enhancing this new edition’s modernity. A few touches of red (the subdial hands, 12 o’clock marker and central seconds hand) catch the eye.
To echo the original Monaco, all the year’s celebratory editions, including this one, retain watch’s left-side crown and right-side pusher placement. On the back of the watch TAG Heuer has engraved the “Monaco Heuer” logo as well as “2009-2019 Special Edition” and “One of 169”.
Inside the watch is a modern version of the automatic-winding Caliber 11 chronograph movement fashioned by Dubois-Dépraz from a Sellita base caliber. TAG Heuer will make the watch in an edition limited of 169 pieces. Price: $6,550
In addition to the Monaco 2009-2019 Limited Edition Anniversary Watch, TAG Heuer celebrates Monaco’s fiftieth anniversary by creating a one-of-a-kind Monaco Piece d’Art, a restored and decorated version of an original Heuer Monaco from 1969. Phillips will auction the watch during its Game Changers auction on December 10 in New York, with proceeds donated to United Way of New York City.
The Monaco Piece d’Art is a Monaco as you’ve never seen it.
Starting with an original Caliber 11 movement, and attaching an original Heuer steel bracelet, TAG Heuer has created a decorated ode to the Monaco, complete with groovy 1969-style engravings on the movement’s bridges, all fully visible with the newly attached clear sapphire caseback.
The words “Cal. eleven” can be seen on the chronograph bridge for the minute and seconds counter while “Monaco” appears on the hour counter bridge. TAG Heuer notes that the two bridges were initially too thin to handle the engravings and each had to be re-made.
In addition to the engraving, TAG Heuer also upgraded the finish of the entire Caliber 11 to now feature beveling and straight graining on all the components, mirror polishing all functional surfaces and screw heads, and adding three new jewels to bring the total to twenty rubies. TAG Heuer also replaced the black numerals on the date disc with red numerals.
Specifications: TAG Heuer Monaco 2009-2019 Limited Edition
Movement: TAG Heuer automatic caliber 11 by Dubois-Dépraz from a Sellita base, balance oscillating at a frequency of 28,800 vibrations per hour (4 Hz), 40-hour power reserve
Functions: Chronograph with seconds and minutes; date, hours, minutes and small second at 3 o’clock; chronograph minutes counter at 9 o’clock; central chronograph seconds hand
Case: 39 mm sandblasted steel, sapphire crystal, polished stainless-steel crown at 9 o’clock and push buttons at 2 and 4 o’clock, water-resistant to 100 meters, stainless-steel caseback with “2009-2019 Special Edition” and “One of 169” engraving
Dial: Charcoal sunray brushed dial, rhodium-plated sunray counters, black-gold-plated, polished, faceted applied indexes, black-gold-plated hour and minute hands, red touches on small hands and 12 o’clock index, luminescent hour and minute hands and indexes
Strap: Black calfskin leather strap, sandblasted folding clasp in stainless steel
Packaging: Dark blue box decorated with the Heuer logo and a horizontal check-pattern stripe. The watch is placed on a grey cushion and surrounded by a black interior.