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Bulgari Exits Baselworld 2020

Citing its success at the recent LVMH Watch Week in Dubai, as well as “growing traveling uncertainties of international visitors,” Bulgari today announced it would not exhibit at Baselworld 2020, scheduled for April 30 to May 5. The remaining LVMH brands, including TAG Heuer, Hublot and Zenith, will remain as exhibitors in 2020 however.

In a statement from Bulgari, CEO Jean-Christophe Babin said: “In a context of growing traveling uncertainties of international visitors and with only two and half months to come, Bulgari has regretfully decided to cancel its participation to Baselworld 2020 and replace it by roadshows in its biggest markets to meet the clients and medias who were not present in Dubai.”

Though unstated directly, the ‘traveling uncertainties’ noted are in reference to the effects of the ongoing coronavirus outbreak worldwide.

Babin added that Bulgari will make a final decision regarding exhibiting at next year’s Baselworld by the end of this June.

Jean-Christophe Babin, Bulgari CEO

“As said in the past, the main criteria to continue participating to watch fairs will be the timing as well as the costs which today are not consistent with commercial requirements and returns of investments,” he added.

Baselworld, which issued its own release about Bulgari’s departure, continues to work with LVMH for the current show as well as for next year’s Baselworld.

Michel Loris-Melikoff, Managing Director of Baselworld.

“We work closely with (LVMH watch division president) Stéphane Bianchi and his team to offer the best business platform to the Group's brands with pragmatic cost control. With regard to the Coronavirus, we are monitoring the evolution of the situation very closely with the authorities. To date, in Europe, all conferences and shows scheduled to be held around the same time frame as Baselworld 2020 are going ahead as planned (with no cancellations currently on record),” adds Michel Loris-Melikoff, Managing Director of Baselworld.

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