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Novak Djokovic Signs with Seiko

At the Australian Open in Melbourne yesterday Seiko launched its new partnership with top-ranked tennis star Novak Djokovic. Presenting a Seiko Astron GPS Solar watch to Djokovic, Seiko President Shinji Hattori announced the three-year partnership that will see Djokovic wear a variety of Seiko watches at evening events and while training.

When he is training, Novak will wear a watch he has selected from our Sportura chronograph collection, he said. When he is at an evening function, Novak will wear a Premier Kinetic Perpetual watch. When he is away from the tennis world and enjoying his passion for adventure sports, it will be a Seiko Divers watch that accompanies him.

When traveling Djokovic will don an Astron GPS Solar watch that uses the GPS network and the power of light to adjust to each and every time zone on earth.

When the opportunity to work with Novak Djokovic arose, we welcomed it immediately, added Hattori. In Novak, we see someone who shares our desire to be the best and who is determined to maintain his status as a leader. Like Seiko, Novak is dedicated to perfection. And like Novak, Seiko is determined to be “one step ahead of the rest. Previously Djokovic had been an ambassador for Audemars Piguet.

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