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77 Magic Rado Minutes in the London Hour Passion Store with Andy Murray

Lengnau, Switzerland – April 10th 2014: Tennis superstar Andy Murray took 77 minutes out of his busy training schedule to meet fans on Tuesday at the Hour Passion store on Oxford Street in central London.

As Andy’s official watch partner, Rado provided a specially branded cab to take Britain’s most famous sportsman from the famous Queen’s Club in West London to the Hour Passion store in the heart of the West End.

Arriving on the green carpet, Andy was greeted by Rado CEO Matthias Breschan in the store, which had been decorated with eye-catching visuals of the Rado HyperChrome Court Collection – including the HyperChrome Court Chronograph with green details, which Andy wears.

In a nod to Andy’s amazing achievement at Wimbledon last year, when he became the first British man for 77 years to win the singles title, he spent 77 minutes in store, meeting as many fans as he could and having pictures taken with them which could be instantly shared across social media. The 195 lucky fans also took away a printed memory of the event in an envelope branded with the event’s hashtag #greatshotandy.

As they waited for their chance to meet Andy, fans feasted on strawberries and cream and were able to watch their sporting hero in action in the Rado Your Life, Your Game television commercial which was shown on big screens in store.

Speaking during the event, Rado CEO Matthias Breschan said: We all know what a huge sporting star Andy is and we’re very proud to have been able to bring him to the Hour Passion store today to meet some of his many fans. It’s great to see how much he means to people here and we’re looking forward to supporting Andy during the grass court season in the UK.

Before leaving, Andy also posed for pictures with the Rado taxi, which will now be available for hire in London for the next 6 months.

Andy was in town for a press conference to promote the upcoming Aegon Championships at the famous Queen’s Club in London, where he will defend his title in June 2014. Rado is the official timekeeper of the tournament and took the opportunity to bring Andy closer to his fans during a rare trip to London.

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