(Lengnau, Switzerland – June 2014) Tennis superstar Andy Murray is the star of the new print advertising campaign for his official watch partner, Rado. A global ambassador for the Swiss brand since May 2012, Andy features in a range of action shots on court.
The photo shoot took place in Valencia, Spain on May 1st at the end of Andy’s clay court training block, and directly before the start of the clay court season. In each shot, Andy is wearing his Rado HyperChrome Automatic Chronograph from the Court Collection: the watch he wore when lifting the trophy as he became the first British man to win Wimbledon for 77 years in 2013. The watch has green details and reflects Andy’s mastery of the grass court. Shooting the action pictures is incredibly difficult, due to the speed of Andy’s serve. The shutter speed of the camera was set to 1/800th second – making Andy’s movement faster than a racing car. These are generally shot at 1/400th – 1/600th of a second. The new campaign starts running globally from June 2014.
Rado is a globally recognised brand, famous for innovative design and its use of revolutionary materials to create some of the world’s most durable watches. Ever since its beginnings in Lengnau, Switzerland, Rado has had a pioneering spirit, with the brand philosophy if we can imagine it, we can make it still holding true today. With its ground-breaking monobloc high-tech ceramic case, the Rado HyperChrome is lightweight, scratch-resistant and extremely comfortable to wear, as well as sporty, stylish and fit for a tennis champion.
Andy Murray is one of the world’s top tennis players. He has won 28 career titles including two majors since turning professional in 2005. He is the reigning Olympic men’s singles champion. Andy is known as one of the best returners in tennis and for being one of the most intelligent tacticians on court. Andy has been a Rado ambassador since May 2012 and is the face of the Rado HyperChrome Court Collection.