(Lengnau, Switzerland – August 2014) Rado was in New York City as Official Watch of the Taste of Tennis on Friday, August 21st at the W Hotel on Lexington Avenue. The Taste of Tennis is an amazing, one-of-a-kind experience that pairs up NYC’s top chefs with the world’s greatest tennis stars.
Rado’s partnership with the Taste of Tennis further strengthens the brand’s engagement in the world of tennis and underlines its commitment to the sport enjoyed by millions.
The event gave more than 500 guests the unique opportunity to enjoy a variety of delicious foods, themed lounges, signature cocktails and music by popular DJ’s. Guests also had a chance to relax in the Rado Lounge, which was adorned in stunning Rado visuals and an assortment of some of Rado’s newest women’s timepieces, including the HyperChrome Court Collection.
Inspired by the brand’s involvement with tennis, the HyperChrome Court Collection reflects the three surfaces on which the sport is played; brilliant blue for hard court, gleaming green for grass and audacious orange for clay. The dial details and hands of each model contain Super-LumiNova® to glow in the dark and help you shine – even during long-lasting endurance matches.
Rado’s ambassador and tennis superstar Agnieszka Radwanska was also on site and stopped by the Rado Lounge for a brief meet and greet with fans and a presentation of a Rado HyperChrome timepiece to the Taste of Tennis’ featured Chef, Iron Chef Morimoto.
Rado is a globally recognised brand, famous for innovative design and its use of revolutionary materials to create some of the world’s most durable watches. Ever since its beginnings in Lengnau, Switzerland, Rado has had a pioneering spirit, with the brand philosophy if we can imagine it, we can make it still holding true today. This year Rado is the Official Timekeeper of 14 international tournaments.
Taste of Tennis, the world’s premier food and tennis experience, brings professional athletes, influential chefs, the entertainment industry and global brands together for a unique tasting event with a sports twist. The ultimate kick-off celebration to US Open in New York City, Taste of Tennis is the perfect convergence of sports fans and culinary enthusiasts. Produced by AYS, Taste of Tennis and its sister event, Taste of Tennis Australia, have become the most widely recognized and anticipated events on the yearly calendar. Visit our website at www.tasteoftennis.com.