As the Title Partner and Official Timekeeper of the Longines Masters of Los Angeles, the Saint-Imier-based watch brand was on full display at the four-day event that concluded on Sunday, October 4. Held at the Los Angeles Convention Center, it inaugurated the newly named Longines Masters, a series combining the very best in sports and lifestyle during which guests experience exceptional show jumping competitions. Glowing vitrines replete with a selection of Longines watches were exhibited adjacent to the equestrian competitions, along with Longines signage and, of course, clocks.
Longines celebrated the Longines Speed Challenge on Friday and the Longines Grand Prix on Sunday, awarding watches to the winners. I had the opportunity to experience the Speed Challenge, which was an exciting competition won by Bertram Allen of Ireland. This heart-stopping match is all about time and talent, with each competitor’s goal being the fastest time allowing for two-second penalties for each displaced pole. The dexterity of the riders—and the grace of the horses—was evident throughout, but none could beat Allen and Quiet Easy 4 with an amazing time of 58.91 seconds. He was followed closely by Scott Brash on Hello Annie at 58.96 seconds. Piergiorgio Bucci on Cuarta clocked in at 62.94 seconds.
On Saturday, Longines also took part in the Charity Pro-Am Style & Competition, raising money for charitable organizations. Each team consists of two riders, one from among the world’s best professional riders and an amateur. This year, Longines supported Jane Richard Phillips and Hannah Selleck, who competed for JustWorld International. Founded by Jessica Newman in 2003, this organization acts as a catalyst for positive change in the developing world by working with local partner organizations to provide basic education, nutrition, health, hygiene, and vocational programs for children in Honduras, Cambodia, Guatemala and Colombia.