Ralph Lauren this past week expanded its timepiece offerings for women with RL888, its first round model made for ladies, while also adding a new bracelet version of an existing model, the Art Deco-inspired RL867 collection.
At the same time, many men will welcome a smaller-cased edition of one of Ralph Lauren’s hottest models, its wood-bezel RL Automotive watch, which now features a 39mm version in addition to the original 45mm size.
Ralph Lauren named the new RL888 collection for women after its flagship store at 888 Madison Avenue in New York. Offered in steel and rose gold, and with or without diamonds, RL888 timepieces are made in two sizes (32mm or38mm) with three-link bracelets or a selection of interchangeable straps in alligator, calf, patent leather, satin or grosgrain. The rose gold 32mm model is also available with a diamond-set bezel and embellished with a rose-cut diamond on the crown. High jewelry options are also available. Each quartz-powered timepiece displays Breguet-style hands and boasts a combination of Arabic and Roman numerals.
The collection is priced starting at $2,000, and for the first time Ralph Lauren is selling a wide-variety of colorful, French-made watch straps. With strap interchangeability, the RL888 can be personalized by the owner quickly and without tools.
The firm’s newest RL867 collection, a unisex square design previously only with leather or jeweled straps, now includes a full slate of models with a contemporary square-link bracelet.
The watch is offered in three sizes (21.5mm, 27.5mm and 32mm), in rose gold, white gold and steel, and its new bracelet links echo the signature square case and the concentric squares on the dial. For the petite models, the bracelet is integrated directly into the watchcase, creating a cuff watch. The petite 21.5mm women’s model is offered in rose gold or stainless steel with a plain bezel or a bezel set with diamonds.
RL Automotive 39mm
As a timepiece highlight for many men surveying Ralph Lauren’s timepieces, its Automotive collection hits many sweet spots for racecar and timepiece enthusiasts, including a distinctive motorcar inspiration (Lauren’s own 1938 Bugatti Type 57SC Atlantic Coupe), name-brand mechanical movements and rare amboyna burl wood bezels and dials.
With its 45mm diameter, however, the RL Automotive collection a few vintage-minded or smaller-wristed collectors found the initial models a bit large and expressed an interest in smaller examples. While one model in the collection, the Chronometer Steel, is available in 39mm, that watch offers a dial and case slightly different from this Automotive design and features wood on its dial rather than a wood bezel.
The designers at Ralph Lauren now have the perfect piece for these collectors. The new RL Automotive 39mm timepiece features a shot-blasted black gunmetal steel case, the amboyna burl wood bezel, and nicely contrasting beige Super-LumiNova numerals. Inside is a mechanical manual-wind movement with seventy hours of power reserve made by Jaeger-LeCoultre for Ralph Lauren.
RL888 collection starts at $1,990 and goes to $24,000.The RL888 collection will be available in-stores starting in June.
The 867 collection starts at $2,360 and goes to $31,200. The 867 collection will be available in the fall.
The Ralph Lauren RL Automotive 39mm model retails at $15,400 and will also be available in the fall.